Converged Media in Marketing Starts With Breaking Down Silos
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions...
View ArticleGamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to...
View ArticleTwitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved...
View ArticleThe Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing...
View ArticleSES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips &...
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and...
View ArticleHow to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry...
View ArticleBing Makes Technical Searches Easier
Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products.
View ArticleBing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.
View ArticleLast-Minute SEO - Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season.
View ArticleBrand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
View ArticleBing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries.
View ArticleBing Ads Enhances Geo-Targeting for Increased Relevancy
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
View Article37 SEO Experts You Should Be Following on Twitter
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
View ArticleElite SEM Wins Best Agency at U.S. Search Awards
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
View ArticleScaling SEO Across Your Enterprise Business – The Human Element
Scaling SEO at your company is not just about SEO - success is also dependent on leadership, project management, and efficient process.
View ArticleBing Allows Consumers to Use Emojis as Search Term
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
View ArticleShould Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
View ArticleBing Adds Auction Insights to Web Interface
Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page.
View ArticleJustifying Your Spend – Getting SEO Buy-In
There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity.
View ArticleBing Strives Toward Mobile Friendliness
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
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